Miami, Florida, 1970s — It used to be that the call letters of a radio station were sufficient identity. But, graphically, there was nothing to tell you what style of broadcasting the station offered. An appropriate logo was a sensible step toward solving some of that ambiguity. And for some broadcasters, the only step. That’s asking a lot from a logo.
Thought I’d show you three of The Brothers Bogusky’s more successful designs. The first two almost designed themselves. WINZ (1972) was an AM news station (special thanks to the logo gods for the “Z”).
While WMYQ (1973) was an “easy listening” FM broadcaster. The kind of music you hear in the background at the dentist. In this case the fortunate blending of the letterforms made for an easy design,
On the other hand, ZETA 4 was a bitch. It was a new hard-rock FM station and they were hard-ass letters to work with. I was never really happy with my efforts. I kept stalling for time until I ran out of time. I presented it. My plan was for it to get the inevitable hatchet and come back with a new design. Unfortunately, the client did a cartwheel.
Check with Dave Swartz and Daryl Tait, of CP+B. And Alex. All were in North Miami High at the time. The kids loved it. South Florida loved it. License plates and decals sprouted up everywhere. The station was a hit. Go figure.