I generally take one of two paths when I design a logo. In the first, I sketch. The way I did when I was a kid. Putting my ideas to paper.
In the second method, I sit back and close my eyes. I fool around with some shapes, try out a few fonts and place colors until I have a completely finished logo in my mind. Then I plod through Illustrator, assembling all the elements. Again. Why? It’s already right there in my head. It’s finished.
I predict that in the near future we will have a direct connection of brain to computer. And implanting the USB socket will be covered by Obamacare.